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Proposal: The Decline of Local Business in Small Towns

Small businesses are dying. The main reason that people find issues with capitalism is because it makes it impossible to climb through the ranks of society, but that’s exactly what capitalism is meant to prevent. Small businesses are opportunity incarnate. According to the U.S. Small Business Association, 47.5 percent of working people in the U.S. are employed by small businesses. Imagine how many jobs can be created if local businesses were allowed to grow?

The Issue

Problem Defined

The death of small businesses is plaguing the entire country and helping to resolve it could lead to solutions to many other issues. Many people’s lifelong dreams were to run these businesses with a living wage and worked hard to get where they are, but today’s world isn’t hospitable to them. Most people simply prefer corporate chains for several reasons. Price wars and immoral marketing strategies keep chains on top, so in order to save the American dream, something must change.


Expand all bullets
Businesses with less than 500 employees make up 99.7% of all businessesMORE

Also, ones with less than 100 employees make up 98.2% and ones with less than 20 are 89.0%. By supporting these firms you are supporting a vast majority of all business. 

(SBE Council, 2018)

Small businesses accounted for 61.8% of net new jobs for 13 yearsMORE

For the sake of specificity, those 13 years are between 1993 and 2016. With unemployment being an issue, making sure these hiring powerhouses keep hiring seems like a great way to address it. 

(SBE Council, 2018)

More jobs mean less crimeMORE

Studies have been able to prove this. (Myers, 2017) It also makes sense when considering that most crime occurs out of necessity, either for money or items that are needed for survival or as commanded by a higher power in a gang for protection.

2018 Small Business Profile

U.S. Small Business Association Office of Advocacy - U.S. Small Business Association (January 1, 2018)


A document showing additional small business statistics.

Go deeper

General studies student with interests in art and mathematics.

Alec Chapman

The Solution

Proposed Actions
Expand all bullets
Ad campaignMORE

Just something with a catchy tagline and maybe a date associated with it to spread awareness of the issue. There are plenty of people out there looking for chances to help people. A few billboards and radio spots should be enough for a city.

Fund raisingMORE

Help small businesses by directly giving them money. This money can be used for advertising or allowing discounts and sales, which can bring in more customers.

Spread the wordMORE

Anyone reading this can do this themselves for free or very little cost. Just tell others how important small businesses are to the economy and how they can provide unrivaled customer service and artisan quality.

Expected Results
Expand all bullets
A greater variety of businessesMORE

With less companies going out of business, competition and diversity will go up as well, which means more and better products for the consumers.

More employmentMORE

With more options available more people will find work without resorting to soul crushing corporations or factories.

Less crimeMORE

As stated earlier, keeping people busy and well paid lessens the need for it.


The most expensive of the three options is the ad campaign. I happen to have the equipment and software to make adequate visual and audio ads, so most of the cost comes from the billboards and radio ads. Radio ads can range from a couple hundred to a few thousand a week, but being in a smaller town puts us in the lower end of that. Billboards are about the same averaging around $500 a week. $10,000 a month gets us about 3 of each so lets start there. If we can't get that much then we can resort to one of the other options. 

The Conversation

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